People didn’t have money even for the relatively cheap form of entertainment they were peddling. In the 1930s, the movie theater business - once a booming industry - found itself on hard times, crippled by the Depression. Concessions have helped the movie business in the past Customers want to customize their experience - not just the movies they see but the food they eat while they’re seeing them.Īnd if that increased focus on concessions helps save the movie theater business from going under, it won’t be the first time. How we watch movies on the big screen is changing, and along with it, the way we eat at the movies is changing too. So concessions are an increasingly important part of the movie exhibition business, especially as experiments like MoviePass and movie ticket subscriptions change people’s viewing habits. Popcorn isn’t always king at the movies anymore. In the same time period, ticket sales sank, with poorly reviewed films, ticket costs, and myriad at-home viewing options all contributing to the downturn. In 2016, AMC’s concessions sales crossed the $1 billion mark, up 12 percent from 2015 and 28 percent from 2014. The percentage of theaters’ revenue attributable to concession sales has climbed steadily over the past few years, even as ticket sales have fallen. But your neighbor might be munching on a panini, drinking a boozy milkshake, or snacking on a dessert specially created to accompany the movie you’re about to see. At most places, you can still get popcorn, of course. Movie theaters are increasingly distinguished from one another not just by which movies they’re playing but also by the food and beverage that’s on offer. For decades, the two have seemed as inseparable as peanut butter and jelly, peas and carrots, Bonnie and Clyde.īut that’s all changing. Popcorn and movies, movies and popcorn - it’s an eternal pairing.
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